Identifying your target audience, fine tuning your message, and determining the most effective delivery times and methods. This is how you gain a competitive advantage.
Identifying your target audience isn’t about quantity, it’s about quality. It doesn’t pay to spend your advertising budget to reach people who aren’t interested in your services or products. So how do you make sure you are getting in front of the right people when they are ready to buy?
According to recent studies, up to 95% of people access the internet for information prior to making a purchase. Google considers over 200 factors when choosing how and where to display your business information to these shoppers. Without a small army of people and a crystal ball to keep up with Google’s constant algorithm changes, most businesses don’t have the knowledge or experience to manage all of these factors internally.
Clever Ogre is a small, nimble agency that loves helping our customers succeed. We eat, breathe and live the stuff that leaves most business owners scratching their heads. Put us to work for you and see what we can do.
Making a positive and lasting impact on your on-line reputation with both Google and potential clients is not an overnight process. As with anything worthwhile, doing it right takes time. Clever Ogre can help you to see where you are now and where you need to go.